Where Founder Stories Continue — Not End.
Acquiring Pacific Northwest Businesses, Built by Entrepreneurs—For Entrepreneurs.
20+
Years of Operating Experience
5
Successful Founder Exits Facilitated
$100M+
in Enterprise Value
Investment Criteria
Pacific Northwest (Oregon, Washington, Idaho, Northern California)
Will consider adjacent regions for the right fit
Pacific Northwest Investors Focused on Lower Middle Market Opportunities
At The Rossman Company, our mission is to be the long-term home for legacy businesses across the Pacific Northwest. We partner with founders and family-owned companies who are ready to transition, offering a thoughtful, entrepreneur-led approach to succession. Our goal is to honor what’s been built—preserving culture, protecting jobs, and investing in sustainable growth—while providing the next generation of leadership and stewardship.
The firm is led by Alex Rossman, award-winning marketer and CEO of Rossman Media, who brings a deep background in marketing and advertising to help incubate and scale the companies he’s passionate about. Backed by a team of seasoned operators and subject matter experts, The Rossman Company leverages cross-industry knowledge spanning marketing services, technology, consumer services, professional services, and more. We believe great businesses deserve more than just capital—they deserve partners who lead with heart, operate with integrity, and think in decades, not quarters.
"I started The Rossman Company because I'm in a founder’s shoes. Selling your business isn’t just a financial decision — it’s personal. We exist to make sure that legacy is honored, your people are taken care of, and your next chapter is built on respect, not pressure."
— Alex Rossman, CEO & Founder of The Rossman Company
Businesses Built by Founders, Backed by Us
Each company in our portfolio was built with care. We're here to amplify what’s working, add strategic support, and grow with purpose.
Tech-Enabled Marketing Services (Rossman Media)
Rossman Media is a leading full-service digital marketing agency specializing in performance marketing, creative strategy, and brand growth for DTC and B2B companies. As the foundation of our acquisition roll-up strategy, Rossman Media has become a platform agency — acquiring and integrating complementary agencies to create a unified, tech-enabled marketing powerhouse. Since initiating our roll-up, we’ve increased revenue by over
300%, improved EBITDA margins by
15+ points, and scaled operations across multiple cities. Rossman Media continues to serve as the core of our marketing services portfolio, where we centralize shared services, elevate creative standards, and unlock growth for every acquired brand.


Home Services
Our Home Services Holding Company is focused on acquiring and scaling high-performing, locally trusted businesses in essential service verticals. We target fragmented, high-demand industries such as
HVAC, plumbing, electrical, pest control, roofing, landscaping, and
garage door services — where brand equity, customer relationships, and recurring revenue matter. Our acquisition strategy centers around preserving local reputation while centralizing backend operations like marketing, finance, call centers, and technology to drive margin expansion and sustainable growth. By creating a network of regionally dominant operators under one strategic platform, we unlock cost efficiencies, cross-market capabilities, and a path to a future exit at scale — all while honoring the legacy each founder has built.
Healthcare Services
Our Health Care Services Holding Company is focused on acquiring and growing specialized, community-rooted healthcare providers across the U.S. We target non-hospital, high-margin sectors such as
med spas, physical therapy clinics, behavioral health practices, dermatology groups, dental offices, and
urgent care centers. These industries are ripe for consolidation, with many independent operators lacking succession plans or access to growth capital. Our approach prioritizes patient care and local trust while centralizing core functions like billing, HR, marketing, technology, and compliance. By streamlining operations and investing in patient experience, we help practices scale sustainably — increasing enterprise value while preserving clinical autonomy and the founder’s legacy.


Managed Service Providers
Our Managed Services Holding Company is building a network of specialized IT and technology service providers with strong recurring revenue and sticky client relationships. We focus on acquiring Managed Service Providers (MSPs), cybersecurity firms, cloud infrastructure consultants, helpdesk solutions, and IT compliance providers that serve small to mid-sized businesses. The MSP sector is highly fragmented and primed for consolidation, with many firms lacking scale or operational maturity. Our strategy centers around unifying backend operations — including sales, support, procurement, and systems — while preserving local client trust and technical talent. By bringing these companies under one platform, we unlock economies of scale, expand service offerings, and accelerate growth — creating a future-ready IT ecosystem with strong enterprise value.